MyLittleChild.com is pleased to tell Sharon Oved's, owner and founder of L'ovedbaby™, story on how her nursing shawl product was born:

"One month before I became pregnant with my first child about 9 years ago, my mother, then age 46, was diagnosed with breast cancer. The news was devastating and has been a challenging battle ever since. By the time little Arielle was born, I had heard and read extensively about the benefits of breastfeeding, not only for the good of the baby, but for the mother’s breast-health as well. As such, I set a goal for myself to nurse my daughter until she turned one year old. Though this turned out to be extremely difficult at times (especially because at the time, I worked as a teacher and had to pump several times a day), it was overwhelmingly positive overall, and I vowed to do the same with my future babies. My most challenging moments came when I had to breastfeed in public: restaurants, malls, at family/friend gatherings, etc. Once, on an airplane, a flight attendant, who saw me struggling to keep a blanket over my shoulder while nursing in my seat, suggested I might have an easier time trying to nurse privately in the lavatory. I felt like shoving her in the lavatory and sliding her a try of food under the door.

Yet, after several months, I felt like I had turned into Rip Van Winkle, missing major moments of my life like holiday gatherings and special occasions because I would leave to nurse my baby in another room only to return when dessert had already been served and half the guests were gone. Still, I was determined to continue breastfeeding.

One night, I had a sudden idea to turn an old bed-sheet into a cover-up to use while nursing. It worked like a charm...but was hideous-looking. I did not care; I used it everywhere I went (much to my mother-in-law’s dismay as she would joke, “You’re not taking out the sheet again, are you?”) The sheet, as she referred to it, saved my life during the time I breastfed each of my two children. I was part of society again and could finally nurse “privately in public.” The baby could not pull off the shawl, was less distracted during feedings, and best of all, I could adjust any clothing I had under the shawl in total confidence that nothing was “hanging out.”

With the encouragement of friends (and even many strangers), I decided that it was time to offer the nursing shawl I’d created to other women trying to nurse privately in public. And so, after many months of perfecting the custom-made fabric, I’m pleased (as is my mother-in-law) at how “the sheet” has evolved into a beautiful and very practical 4-in-1 product that I personally loved to use again after the birth of my 3rd child. L’ovedbaby has since grown and has become my 4th child, with the expansion into other innovative products, including a full line of infant clothing. May you use our products in good health, for you and your baby!"

Enjoy,
Sharon Oved, CEO
L’ovedbaby, LLC

L'ovedbaby™ donates a percentage of our profits each year to fund breast cancer research.